I first heard of BNI in the mid 2000s. I thought it was a cult. In August 2013, my cousin in law Con brought me along to a meeting on Lygon Street, Carlton and I reluctantly returned the week later and I had somoeone purchase a mattress from me while I was still a visitor. The regional director, Braith Bramkin, was there and had spoken about his success with the family lawyer in selling mattresses. Here we are in 2021, a fire and a pandemic later and the story continues.